Roberto is a creative transformation operator working at the intersection of brand, design, and applied AI. Two decades of senior leadership took him from emerging technology work inside Microsoft and Xbox through executive creative roles at Blast Radius, McCann Worldgroup, and Saatchi & Saatchi to Verizon, where he is Senior Managing Director of Creative, Technology and Innovation.

There he leads creative AI strategy and the transformation of how the Consumer Marketing Group makes brand marketing at scale — building the workflows, agentic AI systems, and infrastructure that turn a world-class in-house creative organization into an AI-native agency.